"Renowned for his dramatic floral installations and eye for colours and details, Simon Nickell is one of the most revered and watched florists in the UK, setting and predicting trends".
As a wedding and event florist Simon works in London and throughout the UK. The breathtaking setting of his native Cornwall inspired his floral career at the age of 19, and influenced his love of the English herbaceous style.
Having been told that he needed to taken in hand by a wild London florist, he made the move in 1994 to work with some of the Capital's leading floral designers. Since then he has garnered a reputation as a virtuoso in the floral world.
From weddings to corporate events, weekly contracts and private clients, Simon's natural design ethos has always been to let the flowers take centre stage. The industry he loves inspires him on a daily basis, and the changing seasons drive his creativity.
Formal training followed, but never one to stick to the rules, he knew it was time to make the break when a friend said of him, "Simon needs to be taken in hand by a wild London florist".
A move to the big city in 1994 gave him the chance to do just that, and opened the doors to some of the capital's most respected and inspiring florists. His unashamed love of English herbaceous style epitomises his design ethos. Seasonal flowers and foliages are key to his success, and from an intimate dinner party to a lavish celebration are evident in all he does.